The Cost of a Martin Bros Custom Car

When it comes to custom cars, few names evoke as much excitement and admiration as Martin Bros Customs. Renowned for their craftsmanship, innovation, and attention to detail, Martin Bros Customs has established itself as a premier destination for automotive enthusiasts seeking bespoke vehicles.

However, the cost of owning a Martin Bros custom car is a topic that garners much curiosity. In this comprehensive analysis, we will delve into the various factors that influence the price of a Martin Bros custom car, providing a detailed breakdown to help you understand what goes into creating these automotive masterpieces.


The Art of Customization


Customization in the automotive world is both an art and a science. Martin Bros Customs, led by Joe Martin, has mastered this art, transforming ordinary vehicles into extraordinary works of automotive art. The process involves extensive modifications that can range from aesthetic enhancements to complete overhauls of the car’s performance and functionality.


Factors Influencing the Cost


Base Vehicle Selection


The journey of a Martin Bros custom car begins with the selection of a base vehicle. This choice significantly impacts the overall cost. High-end, rare, or classic cars tend to command higher prices from the outset. For instance, starting with a classic 1960s muscle car will inherently be more expensive than a more modern and readily available vehicle.


Scope of Customization


The extent of customization is perhaps the most significant factor influencing the cost. Martin Bros Customs offers a wide range of services, from basic modifications to extensive rebuilds. The level of customization desired by the client will determine the amount of labor, materials, and time required. Full restorations and high-performance upgrades, for example, can be considerably more costly than cosmetic changes alone.


Materials and Parts


The quality and type of materials used in the customization process play a crucial role in determining the final cost. High-end materials such as carbon fiber, premium leather, and custom paint finishes are more expensive than standard options. Additionally, sourcing rare or custom-made parts can add to the overall expense.


Labor and Expertise


The expertise and craftsmanship of the team at Martin Bros Customs are unparalleled, but this level of skill comes at a price. The labor costs associated with custom car builds are substantial, reflecting the time, precision, and expertise required to execute these complex projects. The hourly rates for skilled technicians, fabricators, and designers contribute significantly to the final cost.


Technology and Innovation


Incorporating advanced technology and innovative features into a custom car can also drive up costs. This includes modern infotainment systems, custom-built engines, advanced suspension systems, and state-of-the-art safety features. Each technological enhancement adds to both the complexity and the expense of the build.


Custom Paint and Finish


A custom paint job is one of the most visually striking aspects of a Martin Bros custom car. The cost of a high-quality paint job can vary widely depending on the type of paint, the intricacy of the design, and the level of detail required. Custom finishes such as metallic or pearlescent paints, along with elaborate graphics, can significantly increase the cost.


Estimated Costs


Given the myriad factors involved, providing a precise cost for a Martin Bros custom car can be challenging. However, based on industry standards and insights from past projects, we can offer a general estimate:

  • Entry-Level Customization: For basic modifications such as custom paint, wheels, and minor interior upgrades, costs can start around $30,000 to $50,000.


  • Mid-Level Customization: More extensive modifications, including performance upgrades, custom interiors, and advanced technology integrations, typically range from $50,000 to $150,000.


  • High-End Customization: Full restorations, complete rebuilds, and highly personalized projects can exceed $150,000, with some reaching $500,000 or more.


Case Studies


Case Study 1: Classic Muscle Car Restoration

A client brings in a 1969 Chevrolet Camaro for a full restoration. The project involves:

  • Complete disassembly and rust repair.
  • Custom paint job with metallic finish.
  • Upgraded suspension and braking systems.
  • Custom-built engine with high-performance components.
  • Modernized interior with premium leather and advanced infotainment.

Estimated Cost: $200,000


Case Study 2: Modern Sports Car Customization


A client requests customization of a 2020 Porsche 911, including:

  • Custom body kit and aerodynamic enhancements.
  • Carbon fiber interior trim and custom seats.
  • Performance tuning and exhaust upgrade.
  • State-of-the-art sound system and infotainment.

Estimated Cost: $100,000


Value and Investment


While the costs associated with a Martin Bros custom car are undoubtedly high, it’s essential to consider the value and investment potential. Custom cars from renowned builders like Martin Bros often appreciate in value over time, especially if they become recognized as unique and iconic builds. The combination of rarity, craftsmanship, and brand prestige can make these vehicles highly sought after by collectors and enthusiasts.




Owning a Martin Bros custom car is a significant investment, reflecting the artistry, innovation, and meticulous craftsmanship that go into each build. The costs can vary widely depending on the base vehicle, scope of customization, materials, labor, and technological features.


However, for those passionate about creating a unique automotive masterpiece, the investment can be well worth it, offering not only a personalized driving experience but also the potential for future appreciation in value.

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